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Celebrating Diwali – Five Auspicious Days to Buy Jewellery

The scintillating festival of Diwali is just around the corner, and it’s presumably the happiest time when the whole nation is immersed in joy and fun. With countless lights, crackers, diyas, sweets, and gifts, we celebrate the victory of good over evil, light over darkness, and hope over despair, for FIVE festive days with pomp and conviction.

Bright lights, cackling crackers aside, it’s also time to shop!

Beginning with Dhanteras and concluding with Bhai Dooj,  each day is connected with wealth and happiness and has distinctive significance on purchasing goods (mainly gold, as it is believed to be equivalent to inviting the divine presence of Goddess Lakshmi to our home).  

If you are contemplating to invest in jewellery this Diwali, we cover everything you need to understand this carnival better and make a sound purchase during this auspicious season.

Day 1: Dhanteras (Dhantrayodashi)

The day of fortune!

This falls two days before Diwali, marking the start of festivities. On this particular day, prayers are offered to Goddess Lakshmi, and Kubera – the God of wealth.

Money is ceremonially washed in milk to signify the revival of good intentions. Wealth is shared with the deserved to substitute the worst feelings of greed with generosity, thereby delivering a spiritual reinvigoration that makes it a favourable day for buying gold, silver, platinum, or other precious jewellery.

Day 2: Naraka Chaturdashi

The day of knowledge!

Naraka Chaturdashi falls on the second day, just before Diwali. It marks the victory of Lord Krishna over the demon Narakasura and rescuing 16,000 captive princesses. 

On all these days, people indulge in various pleasures, such as shopping, gifting, and most of all – buying gold. Be it for investment, or a mere purchase, gold has always been a topmost choice on Diwali season.

Day 3: Lakshmi Puja

The day of divinity!

Prayers to appease Goddess Lakshmi most significantly mark the third day. There is a common belief that the Goddess visits those who worship her on this day and grants them success and prosperity.  It is for this purpose, devotees leave their doors and windows wide open and engage in the ritual of buying gold to welcome Mahalakshmi.

Day 4: Diwali

The day of light!

Diwali is the most important of this five-day extravaganza. This day marks Lord Rama’s victory over Ravana and his return to Ayodhya. 

We celebrate the triumph by lighting diyas, bursting crackers, and distributing sweets. Gold, too play a crucial role in the festival. People usually buy this precious metal either as an investment piece or as a memorable gift for dear ones during this pleasant season.

Day 5: Bhai Dooj (Bhau Bheej)

The day of love!

The fifth and final day of Diwali honours the eternal and pure bond between a brother and sister.

The most prevalent version of the story why Bhai Dooj is observed is to commemorate the visit of Lord Krishna to his sister Subhadra, after slaying the evil Narakasura.

Gold jewellery that symbolizes prosperity, is preferred by most brothers to reward their adorable sisters on this special day.

All in all, Diwali is one of the most prestigious feast occasions in India that calls for splendid celebrations. 

While gold is primarily the go-to choice for purchases, the large celebrations see an extensive range of investments made in platinum, diamond, and gemstone jewellery collections. People also buy and share gold and silver idols, and coins to express hope for a well-to-do year ahead.

 This Diwali, ANS – the best gold, silver, platinum and diamond jewellery in Salem presents an exclusive festive collection of divine jewellery. Visit or call 0427-2440703 to choose the best festive gifts for your loved ones or add pure jewellery to your trinket box to swing with the real spirit of the festival.

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