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Are you making these jewellery mistakes?

Jewellery is a precious part of our lives. Our tastes may differ, our budgets may vary, but we are united in our passion for exquisitely crafted adornments that add that much-needed bling to our lives. But there are some mistakes that are commonly made while purchasing, wearing, cleaning and storing these shiny treasures. Read on […]

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Bling in the New Year

As much as you love those New Year party invites, there is always the anxiety about what jewellery to wear to make a sensational appearance at the event. A grand New Year’s Eve bash, an intimate family gathering or a casual night on the town with friends – it can be any kind of celebratory […]

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Jewellery designs that are best suited for your Kurtis!

Kurtis are one of the most loved ethnic fashionwear amongst the womenfolk of our country. Merging multiple styles, designs, and optimum comfort, Kurtis are a favored outfit that women opt for, be it any occasion or event. Adding accessories to Kurtis enhances one’s look, leading to a fashion statement like no other. Some might choose heavy jewellery to match with their Kurtis while others might just like […]

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The ANS Jewelry Guide on how to match the neckline of your outfits to your jewellery

Choosing a necklace that goes best with your outfits can seem like a daunting task, especially if you are a novice in matching your accessories to your attire. Necklaces and pendant chains are available in a plethora of variants that will suit or not suit the necklines of your various attires. Read on to know more about the five common necklines and […]

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Revelling in the flamboyance of the Peacock

An enchanting and inherently established motif of Indian culture since centuries past, the Peacock motif has graced several forms of art, craft, and architecture. A popular symbol for creative expressions, the peacock has represented pride and prestige for royalty through the ages. It’s no surprise then that this motif has been exceedingly used in jewellery […]

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Layers of Resplendence – Bridal jewellery styles from God’s own country

Like every other state in India, Kerala is grandiose and has its unique confluence of cultures intrinsically inspired by the land’s biodiversity. And likewise, the brides of Kerala stand a class apart on their wedding day, decked up with gold jewellery that makes them glow radiantly. It is no wonder then that the quintessential Kerala […]

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Season of Illumination – Welcome the Goddess of Prosperity into your homes

It’s the month of Aadi, a time of celebration and prayers glorifying the multiple avatars of Ashtalakshmi, the Goddess of Prosperity. Goddess Lakshmi, one of the manifestations of Shakti, the energetic force of the Divine, is renowned and worshipped for her giving nature. She bestows prosperity in various forms through each of her eight avatars, […]

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Celebrate the grandeur of South Indian royalty

South Indian jewellery, also known as temple jewellery, traces its roots to the 9th Century AD. While it is the general notion that South Indians don’t prefer glitz, nothing could be farther from the truth. Temple jewellery that rightly received its name refers to designs inspired by the age-old jewellery that deities in various temples […]

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A touch of glow for the gentlemen.

Jewellery has always stood as a symbol of wealth and prosperity through the ages. For men, especially, jewels have always signalled a deep meaning – be it as a sign of commitment, as heirlooms or as symbols of status. While there is a general notion that men shy away from wearing jewellery and owning it […]

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Tips on choosing the right jewellery for kids

Children are regarded as the reincarnate versions of God, and hence, buying gold jewellery for them has been an age-old practice. In the current age, however, jewellery for children has also taken a turn, where the children themselves realize and prefer wearing jewellery more as fashionable accessories, rather than just symbols of blessings or an […]