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Akshaya Tritiya
The Festival Of Wealth, Prosperity And Happiness

Akshaya Tritiya – the festival of wealth and prosperity, is here! It is one of the holy and auspicious days celebrated by Hindus across the country. There is a widespread belief that anything brought, or commenced on this day will lead to betterment and prosperity.

‘Akshaya Tritiya’, also known as ‘Akha Teej’ falls on the third lunar day of Shukla paksha of Vaishakha month of Gregorian calendar (April – May of English calendar). In 2020, Akshaya Tritiya is going to be celebrated on 26th April.

History of Akshaya Tritiya

Everyone heads to nearby jewellery shops on Akshaya Tritiya.

Do you know why? To get an answer to this, we must understand the history and significance of this special day. There are a lot of stories regarding this day; however, the popular ones are associated with two instances of Lord Krishna.

This falls two days before Diwali, marking the start of festivities. On this particular day, prayers are offered to Goddess Lakshmi, and Kubera – the God of wealth.

Money is ceremonially washed in milk to signify the revival of good intentions. Wealth is shared with the deserved to substitute the worst feelings of greed with generosity, thereby delivering a spiritual reinvigoration that makes it a favourable day for buying gold, silver, platinum, or other precious jewellery.

1. Pandavas’ Akshaya Patra

The epic Mahabharata says that Pandavas, who failed in ‘pakida kali’ (game of dice) with Kauravas, were sent on an exile for 13 years into the forest, along with their wife, Draupadi. 

During this period, a saint came to Pandavas’ hut and said he wished to have food with them. Draupadi, who had not prepared enough food to feed the saint and his people, prayed to Lord Krishna in utter devotion. Hearing the prayer, Krishna came to their house and said “I’m hungry. I need some food”. Draupadi stood amazed and answerless!

Lord Krishna, the one who always surprised his devotees, picked up one grain of rice that was left in the bowl and ate it. He said it fulfilled his hunger and was the most delicious meal he had ever eaten. The moment he returned, the pot had turned into ‘Akshaya Patra’, which was filled with food. ‘Akshaya Patra’ means ‘a bowl that never diminishes’. Draupadi fed all their guests with Akshaya Patra, which was automatically refilled all the time.

One story is that we celebrate Akshaya Tritiya all over India, in the memory of this day.

2. Krishna’s Friend Kuchela

Kuchela was a poor Brahmin and the childhood friend of Krishna. After education, the two friends moved with their own lives – Kuchela as a low-income family man, while Krishna as a ruler. One day, the poor Kuchela decided to see Krishna, to seek financial assistance.

He started his journey with a pack of aval (beaten rice) to give to his old friend. After days of walking on naked legs, Kuchela reached the palace. Due to the shabby dressing of Kuchela, gatekeepers didn’t allow him to get inside. When the guards told Krishna about Kuchela’s arrival, he rushed into the gate and welcomed his old pal with the utmost respect. Krishna treated him like a chief guest, without any audacity of a king.

During their friendly talks, Krishna happened to see the packet of beaten rice that Kuchela was hiding. He enthusiastically opened the pack and grabbed a handful of beaten rice and happily ate it up, with a mischievous glint in his eyes.

After spending those priceless moments with Krishna, Kuchela left the palace, without seeking help from Krishna. He headed to home with a heavy heart, wondering how to console his wife and children, but was dismayed to see a big palace in the place of his hut!

Kuchela realized that it was the miracle of Lord Krishna. Another belief about Akshaya Tritiya is that it is celebrated in the memory of this wonderment.

Buy Gold On This Special Day

From the above two tales related to Lord Krishna, you might have understood the real importance of Akshaya Tritiya.

Buying gold on this particular day is supposed to be divine. This is considered to make the entire year prosperous and fruitful.

Unfortunately, this year, the whole of our nation is in lockdown to battle COVID-19. But, the good news is, you can still buy ornaments through the special scheme of ANS – the best gold, silver, and diamond jewelry in Salem. Even though our showroom is closed because of lockdown, you can reserve your jewelry, in advance online, on the Akshaya Tritiya day. Invest Rs 5001 or more on 26th April and redeem it as jewelry when our showroom reopens. You can buy gold coins, gold jewelry, or silver jewelry. If you are interested in platinum or diamond, you can definitely go for that. Investing in jewelry on the Akshay Tritiya day is expected to bring the divine blessing of Goddess Lakshmi – the Goddess of wealth and prosperity, to your homes.

We are also giving a 15% discount on all value addition, and many more exciting offers for this Akshaya Tritiya! Visit for more details. Also, remember to visit our product page for finding out the best piece of jewellery you may buy.

Wishing you all a happy and safe Akshaya Tritiya!

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