About Us

Purity, Quality, Design, and Tradition, for the past decades ANS has reinvented an entirely modern approach to fashion along with a traditional touch.

Experience of Quality

Since 1928 the unmistakable ANS jewellery collection has brought about innovation in the market with trendsetting and versatile jewellery. Discover the beauty of artistic ideas, respect for the stone and excellent craftsmanship all brought together to form amazing masterpieces. Under the vision of our founder Sri. AR Balasubramania Chettiar, the jewellery has redefined itself from the humble beginnings of a 500 sq. ft jewellery shop in the old bazaar street to a world renowned fashion destination in Swarnapuri. ANS Jewelry Swarnapuri started with two floors, expanded with a third floor exclusively for diamond jewellery satisfying all ages and are also one of the first brands to start 916 Hallmarked jewellery in the state of Tamil Nadu. By setting new limits, ANS was the first in Salem to move out of the old bazaar street and begin its operations with a next-generation styled showroom in Swarnapuri in the year 2000 and also one amongst the first few jewellery brands to start certification for diamond studded jewellery in the state.

Today, under the guidance of our dedicated management team consisting of; A.S Rajendran, A.S Sriram, A.R Sanath Kumar, A.S Srinath, A.S Sri Bashyam and A.S Amruth kumar, ANS jewellery represents the pinnacle of Indian craftsmanship and are unprecedented for their excellence and attention to detail.

ANS Jewelry is also a founder member of Gold Jewellers Federation, one of the key associations in the Jewellery industry. In terms of our expertise of crafting tomorrow's jewellery in a sustainable and responsible way for over 90 years, we've placed creativity at the heart of our strategy. We capture these beliefs in our signature: “Part of your celebrations since 1928” with a strong determination to keep it that way.